![]() ![]() Creativity has positive significant influence toward innovative. Work environment has a significant influence on creativity. ![]() Employing Partial Least Square (PLS) analysis, the results from outer models, inner models, and hypotheses testing by t-test are as follows: Work motivation has positive significant influence toward creativity. The total respondent from this research is 368 respondents consist of 181 from Indonesian and 187 from China. ![]() The sample determined by purposive sampling. This research conducted at tourism location in Indonesia and China. The objective of this research is to analyze the influence of work motivation and work environment on creativity and innovation in creating competitive advantage. This research is a study of the relationship between work motivation and work environment on the competitive advantage that is developed by creativity and innovation. ![]()
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